How much does an AI panel cost? Answers on Minds pricing tiers, hidden costs of traditional research, and how to size a research budget with AI panels.
Short answers on what an AI panel costs with Minds and how to set a research budget around it. For deeper walk-throughs, the Guide and Blog cover individual topics, and the pricing page lists the live plans.
Research budgets usually get compared on the wrong unit. Traditional vendors quote per project, and the project price hides recruitment, incentives, incidence penalties and fieldwork weeks. An AI panel quotes per month, and the unit that matters inside that month is the synthetic response: one answer from one simulated respondent.
That unit makes the arithmetic honest. A concept screen that asks eight questions to twenty Minds uses 160 responses. A monthly message-testing rhythm of four such screens uses 640, which is beyond Individual (500 per month) and well inside a single Team seat (4,000 per month). Teams add seats to grow the shared pool rather than negotiating a new project each time.
The saving against fieldwork is not unlimited usage. It is the removal of per-project costs that do not exist for simulated respondents: recruiting, screening, incentives, facility or platform fees, and the waiting time between briefing and results. That is why teams can afford to screen more variants early and bring only the strongest ones to human validation.
List last year's directional research: message tests, concept screens, persona exploration, objection mapping.
Estimate questions and respondents per activity and convert to monthly synthetic responses.
Match the total to Individual, a number of Team seats, or an Enterprise volume.
Reserve money for the representative or regulatory studies that must stay with human samples.
Synthetic panel results are directional and depend on the context you give them. Treat them as the fast first filter in the stack, not as the final word on consequential decisions.
Frequently asked questions
How much does a Minds subscription cost?
Free is 0 EUR per month. Individual is 59 EUR or 59 USD per month (649 per year). Team is 99 EUR or 99 USD per seat per month (1,089 per seat per year) from one seat. Enterprise is priced per contract.
How does AI panel pricing compare to traditional research?
A traditional focus group or fielded survey pays for recruitment, incentives and fieldwork on every project. A Minds plan replaces those costs with a monthly allowance of synthetic responses, so the comparison is your monthly response volume against the plan that covers it.
Is there a free plan?
Yes. The Free plan includes 60 synthetic responses a month, enough for 3 Audience answers from 20 Minds each, so you can test the workflow on a real question before paying.
Are responses limited on paid plans?
Yes. Individual includes 500 synthetic responses per month and Team includes 4,000 per seat per month, pooled across the team. Enterprise contracts set a custom volume.
Are there hidden costs?
No. The plan price is what Stripe charges. EUR prices include tax; US customers pay sales tax on top at checkout. There are no recruitment, incentive or fielding fees because the respondents are simulated.
How do I budget for AI panel research?
Multiply the questions you plan to ask by the number of Minds answering them to get monthly synthetic responses, then choose the plan whose allowance covers that volume. Keep a separate budget for human validation of the highest-stakes decisions.
